Make "wearing" fun! Okudaya Giken's special uniforms

Hello!
This time, we will introduce you to the slightly unique and fascinating uniform culture at Okudaya Giken.
“Aren’t all work clothes the same?”
Our uniforms overturn that image.
They are filled with the fun of fashion and deep consideration for the people who work there.

Increase your motivation by just wearing it!

Okudaya Giken’s uniforms feature a variety of collaboration items that you won’t see very often anywhere else.

The reason is not just because it looks cool.

The original concept is linked to the extension of the retirement age that began in 2019. We want to convey to young people the wonderfulness of growing older. With this in mind, we chose materials that become more flavorful the more they age. Another point is that the brand concept is consistent with Okudaya Giken’s philosophy.
“To be able to experience the wonderful aging process that changes the more you wear them”
“A material that is acceptable in this day and age”
“To make going to work a little more enjoyable”
“To be able to wear them after work”
“To make people feel proud to be part of the company while still valuing their individuality”
That’s the feeling that’s put into it.

[Collaboration item introduction]

◆ Uniqlo x Okudaya Giken original fleece


The company concept that resonated with me was “Change clothes, change common sense, change the world”

A winter staple is the special fleece made in collaboration with Uniqlo.
Lightweight and warm, it’s an excellent item that can be worn both at the workplace and in the office.
The calm black color is accented with a subtle brand logo on the right shoulder. It’s a great ally in the cold season. Because it’s fleece, you can wear it until early spring.

◆ Levi’s × Okudaya Giken collaboration jeans


“A company concept that resonates with us: Listening to the voices of society”

The most eye-catching item is the special jeans made in collaboration with Levi’s.
While providing the durability of workwear, the silhouette is beautiful and the comfort is outstanding.
What’s even more fascinating is the change in flavor that occurs with age.
The more you wear them, the more the unique color fading and damage will appear, and the different ways in which they are worn and worn will reflect each person’s individuality depending on their department or job type.
One of the joys is watching the uniform grow into a one-of-a-kind pair of jeans, as if it were telling you about your work style.

◆ Special badge to serve as company emblem

The original badge worn on the chest has a simple and sophisticated design.
In fact, this badge is a tin badge, so it can be easily attached and removed, and can be quickly removed depending on the occasion.
It is designed to be suitable for both formal occasions and casual outings.
While being proud to be a part of the company, we also never forget our individuality.
This stance is reflected in just this one badge.

[Employee comments]

“The uniforms are cool and make me feel more focused.”
“Even outside the office, people sometimes ask me, ‘Where is that from?’ (laughs).”
“I love it because it’s so easy to move around in, I want to wear it even on my days off!”
We hear a lot of similar comments within the company.
Clothes have the power to change people’s moods and attitudes —
We cherish that power and make every day at work more enjoyable.

Okudaya Giken’s uniforms are not just “work clothes.”
It is a message that supports working people.
Wearing it makes you feel more on-the-ball and connected to your friends.
We will continue to cherish the excitement that comes from “wearing clothes” and strive to live our own lives and work in our own way.

If you like this article, please
Follow !

Author of this article